Pietro Pinetti, CEO of Lilium Creative Agency, is attending Annecy Festival during MIFA 2024 days, with a strategic focus on fostering collaborations within the UAE and the broader MENA region. His vision includes developing a range of animated series and films that reflect the unique heritage of the region, aiming to share these narratives with a global audience.

The vision includes forging partnerships that will not only elevate local talent but also position these culturally infused animations for global success. By integrating traditional Arab narratives with modern animation techniques.

During the market, Pinetti will be engaging with industry leaders, production studios, and distributors, showcasing the unique storytelling potential of the Arab world bringing original concepts to the global animation landscape with new perspectives and voices.